Our vision is to be natural in a world where cosmetics & chemicals are synonymous
As the number of natural and organic brands in the market increases, Beauty and personal care brands no longer can rely on “natural” or “organic” as their main goal when connecting with consumers. Natural” and “organic” are terms that can mean different things to different people.We believe in naturally crafted cosmetics with ingredients that you know and understand that not only feels good but is also good for you.
Lǜsè Essentials is a natural skin care and cosmetic brand. We provide luxurious skin care products which uses pure, natural and high quality ingredients sourced from all over the world.
Why Lǜsè ?
The seed for this project was sown a few years back while I was trying to find a solution for my daughter’s persistent facial rashes. During my search, I realised that popular skin care products contained chemicals that did suit sensitive and tender skin. I resorted to finding traditional and home-made remedies which did not irritate her skin. I wanted to give people a better and more natural choice for their skin. This motivated me to start Lǜsè Essentials.
Lǜsè is our effort towards providing natural, safe and luxurious skin care products to the world.
The first launch of Lǜsè is our line of natural and handmade soaps. As we grow, we will be diversifying and launching other skin care ranges with an ambition to cater to a niche and highly developing and evolving global market.
Incubated at NSRCEL, IIM Bangalore
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